Somerset care council lead the way with MOMO

The more we implement our apps the clearer it becomes that care leavers and care councils must be at the heart of your MOMO implementation.

Almost half of the organisations we work with have asked for help from their young people in one form or another to embed MOMO across their services. Unsurprisingly to us, these are the organisations who have the most success evidencing the voice of the child in their practices.

We’ve seen care councils that have made videos, while others have created leaflets and posters to help promote MOMO.

Mostly, though, we see care leavers becoming ‘MOMO Champions’. They deliver training to workers and talk to children one-on-one and in groups about the benefits of using our apps.

When it comes to care councils encouraging the use of MOMO, Somerset are currently leading the way. Somerset Leaving Care Council (SLCC) and Somerset In Care Council (SICC) have played a crucial role in their recent implementation.

Somerset Leaving Care Council & Somerset In Care CouncilThey have not only created an encouraging and informative MOMO page on their site – check it out here, we love it! – but have also included a huge link to it on their home page. This means there’s no way a child or young person in care in Somerset can miss it.

The team also deliver training sessions and floor-walk with workers to make sure frontline staff are comfortable using their new tools.

What we love about the SCC MOMO page

It tells you clearly what MOMO can be used for and why it is valuable to young people.
They’ve included links to the Mind of My Own help page.
It shows you how to download MOMO One.
There are quotes from children and young people in Somerset about how they value the apps.

Some of the quotes they’ve included are:

“I thought it was easy to use. Liked it, would help me decide what I want to say”

“It got me thinking for myself, very good app easy to use”

“I’ve had a little play around with it and I think it would help a lot of young people if they feel they can’t express their views through talking they could use the app”

It’s working!

The best part of this implementation strategy is that it’s working. Somerset are in the top 10% of organisations who have received the most MOMO Docs expressing children’s views and feelings.

The MOMO team would like to say a huge well done to Somerset Children’s Services and, in particular, SICC and SLCC. Keep up the great work.

MOMO apps are transforming practice in local Government

Mind of My Own (MOMO) is delighted to be named by Public as one of the top 100 companies transforming practice in local Government organisations.

Public intend to make the UK a pioneer of digital transformation by helping technology start-ups who are transforming public services. Their top 100 list details the leading GovTech companies beginning to transform the public sector.

“Public 100 list presents the UK’s most interesting product-led GovTech companies which have traction in the public sector. These are the companies that are transforming (rather than merely fine-tuning) government practices.”

We have been named alongside companies we admire like Liquid Logic, Future Gov and Citymapper. You can see the full list on page 17 here.

MOMO apps are transforming practice so that participation is a reality for all children and young people. Our apps help children and young people who use services have their voices heard by designing digital tools with end users in mind.

Work for MOMO – Sales Lead wanted

Are you an experienced in sales and looking for a new challenge? Do you want to work for MOMO, a multi-award winning social tech business and make a positive impact on society?

If you are an enthusiastic and highly effective sales person then come and join MOMO, a growing business in the tech for social good sector.

We’re growing in the UK and abroad and need a new sales lead to ensure our customer base continues to expand.

From our employees

My work for MOMO is inspiring. Not only does MOMO allow you to play an active part in developing the company’s future, its size also enables you to demonstrate and develop a broad range of skills that a traditional larger company wouldn’t be able to. MOMO is an agile, energetic and a positive place to work.

– Natalie, current employee

You will be joining a young ambitious company where you can use your initiative, develop your skills and be part of a highly performing, small dynamic team.

Job Title: Sales Manager

Contract: 12 month fixed term

Based in: Flexible (UK only)

Hours: Full time

Please apply to work for MOMO now with a two-page CV and 500-word statement explaining your desire and suitability for the role to

To find out more or for a conversation about the role please call Yvonne Anderson – Director – on 07799414330

Implementing MOMO: 4 tips to implement MOMO successfully in your organisation

As part of our trial in New Zealand we researched how organisations implement MOMO successfully and wanted to share our findings.

Below are 4 key actions taken by the most successful organisations using MOMO. We used these 4 techniques when we trialled MOMO with 18 social workers on the other side of the world. As a result Oranga Tamariki has received an amazing 148 MOMO Docs in the first 21 days!
We hope you find these useful in helping you get the most out of joining MOMO and embedding the change of practice across your services.

1. Keep MOMO in the forefront of mind of workers

Spend a short amount of time, as often as you can afford, just talking to practitioners about MOMO. 
Floor walking sessions always prove worthwhile.  Spending just 5 minutes one-on-one with each member of the service every 2-3 weeks will have a huge impact on how effectively they use MOMO.
Ask them simple questions like:
  • Have you used MOMO recently?
  • What went well?
  • What could have gone better?
  • When are you next due to use MOMO?
If they haven’t had a chance to use it ask them if they’re comfortable introducing MOMO to a young person? Do they need any help or additional training? Have they set up their worker account yet?
A phone call is almost as effective as floor walking if logistics prove too challenging. We sit up late at night every Wednesday calling social workers in New Zealand. It doesn’t surprise us that the times MOMO is used most often is Thursday and Friday.
In fact, last week 23 One and Express docs were completed on Thursday alone.

2. Celebrate success

Send a weekly roundup email to all workers celebrating success and sharing positive stories. We do this in New Zealand because we’ve seen it work so well in the UK.
A weekly or bi-weekly email doesn’t take much time to send but can achieve enormous results. 
In your email be sure to highlight the individual worker and the team who have received the most MOMO docs in the previous week. In our experience, people love being named as MOMO hero of the week’.
The most important thing to include are stories where MOMO has been used to give a young person a voice. You will pick up these positive experiences young people have had when you are speaking to your colleagues. 

3. Provide support and training

To implement MOMO successfully you want MOMO to be just how we do business’.
Through our research we know that 95% of organisations who have successfully embedded MOMO deliver training to a significant number of workers at the point they go live’. A further 75% provide ongoing training to ensure all workers are skilled up. 
Our apps are designed to be easy to use so MOMO training is focused on getting workers hands on with their own account. They need to be able to see that the apps are intuitive and so easy to use before they can comfortably introduce them to children and young people.
Most organisations get training from the experts and ask one of our specialist trainers to deliver the training for up to 60 workers at a time. We can also deliver train the trainer’ sessions too so you can skill up a team to deliver on-going training to the wider service.
Having an operational lead or core team with an open door’ policy is crucial. If a worker has any questions or wants to find out more about MOMO then they need to know who they can ask. This local face of MOMO’ is essential although for anything urgent remember they can always email us on

4. Introduce new staff to MOMO

Workers won’t use tools they don’t know they have access to. This sounds obvious but it’s crucial to tell new staff that your organisation uses MOMO apps.
It could be that team managers or champions are best placed to introduce MOMO to your new staff. It might be more appropriate for an operational lead or internal trainer to carry out regular sessions for new (or old!) staff to attend. Many organisations now have apprentices or care leavers who take this role.
The goal is to make sure that all new staff (don’t forget agency staff) receive training on MOMO and know what is expected of them. Clear messages about the importance of the voice of the child and a good induction will make sure new starters are ready to go out and use MOMO to good effect right from the beginning.
Along with good strategic leadership and clear messages of expectations these four points will ensure a successful implementation of MOMO in your organisation. Don’t forget to share any other success factors you’ve discovered with us. We know you are the experts in your area and we love to hear how you have successfully implemented MOMO in your organisation.

Mac & Cheese

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Tower and Scottish flagTeam MOMO headed north last week for our first tour of Scotland. Transport delays meant we rushed across Glasgow just in time to visit Celcis. We were excited to tell them about MOMO apps and that we have our first local authority, Perth and Kinross going live in Scotland next month. Having worked in Scotland previously Celcis stood out as a key organisation that we should speak to knowing the important role they play in ensuring participation for looked after children in Scotland is a priority.

We knew we had a full-on week ahead so had a big bowl of mac and cheese to keep us going that evening. It’s a MOMO favourite. One of the team even had it on our Christmas night out!

Mac & Cheese & NatalieHaving left spring-like weather back home our umbrellas were immediately blown inside out crossing the Tradeston bridge on the way to our accommodation.  We could be seen laughing hysterically at this in the sideways rain!

After a quick early run along the Clyde, and seeing the People’s Palace (one of my favourite places in Glasgow) we headed over to speak to the lovely people in Inverclyde Council to show them the MOMO apps. We heard some great views and everyone was keen to get ‘hands on’ and have a play.

Quarriers villageAs we had a little bit of downtime we went to meet a friend just down the road at Quarriers village. This was Natalie’s first time in the village, which is an amazing place full of history. We enjoyed hearing all about the great work carried out there these days too.  We went to their little restaurant and guess what we had to eat…yep mac and cheese! That night we were privileged to be taken on a tour in and around Stirling and saw the castle and the amazing Kelpies which we both absolutely loved.

Another day and a quick run along the Forth in Stirling where we caught a glimpse of the Wallace Monument before heading off to meet a great group of managers in Stirling Council who gave us lots of brilliant feedback.

Time was tight between meetings that day and summer had arrived. It would have been quite the picture if you had spotted the two of us running full pelt through Stirling dragging our cases to get to the station and across to Dundee. Arriving cool calm and collected both Angus and Dundee Council warmly welcomed us for a joint meeting and loved our presentation. There were excellent questions and debates. We heard some great ideas about how to ‘tartanise’ One and Express apps without losing what they are about.

Dundee WaterfrontHaving a few minutes to spare before our train we took a walk along the impressive waterfront development and took our shoes off for a while. This was the day we clocked up 22,000 steps before getting to our interesting Airbnb in Edinburgh. We weren’t sure whether it was an art installation or a cleaning oversight but there was a half-eaten biscuit on top of the TV. Who only eats half a biscuit? That evening, around the corner we found a great little restaurant and actually did not eat mac and cheese.

Our final day and summer had well and truly arrived. Having walked through the beautiful Meadows in Edinburgh we met with two lovely members of the Children and Young People’s Commissioner’s office to show them our apps. In return we were treated to some Tunnocks Tea Cakes which we loved. A real memory from my childhood north of the border.

Tunnocks tea cakesAs we had literally 30 minutes in our schedule we dashed round the corner from Waverley, past the piper, to catch up with the guys in Edinburgh Council and meet our new MOMO lead there. We were on the move again, enjoying our bus picnic, to Midlothian Council. Once again, we had a great meeting in the loveliest office we’ve seen set in an amazingly pretty garden to conclude our first tour of Scotland.

Tired out we headed back down the country reflecting back on what we’d learned. Every single person we met was totally engaged and embraced the fact that children and young people live in a digital world. Another key theme was that our apps fit beautifully with SHANARI and GIRFEC and we got a great sense that people in Scotland are totally committed to ensuring the child’s voice is heard.

48 people were immersed in MOMO over the four days and without exception they were willing to share their knowledge and ideas on how the apps would work so well to help children’s voices be heard loud and clear at all times.

Bag pipes and playerNatalie and I had a wonderful time and not a single regret about eating mac and cheese twice in less than 24 hours. We will be back Scotland. I learned that the word gets around really quickly north of the border and on the train home I received two requests from other organisations for us to speak to them.

So, part two of the Scottish tour will commence on the 8 August after you’ve enjoyed your long summer break. We look forward to this greatly.

We will be the ones dragging the wheelie cases, probably laughing and definitely seeking out the best mac and cheese in town. Look out for us!

Kia Ora to Mind of my own

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Ministry for vulnerable children

Introducing Oranga Tamariki

We are delighted to be working with the newly formed Oranga Tamariki – the Ministry that provides care and protection and youth justice services to children and young people in New Zealand. Their name means ‘health and wellbeing of children’ in Maori and the organisation came into being on the 1 April 2017.

One of the founding principles of Oranga Tamariki is that tamariki’s (children’s) views should be central to decision-making and that the best interests of children and young people are acted upon. This is where Mind of my own/MOMO comes in.

The New Zealand trial

After travelling 12,500 miles we received a traditional warm New Zealand welcome to kick off a trial of the One and Express apps in two social work teams. The trial is set within Oranga Tamariki in Auckland, with one team in Otahuhu and the other in Grey Lynn.

Over the next eight weeks the UK team will be working closely with our link people from Oranga Tamariki to ensure a full implementation. Individual workers will be supported by weekly catch-up calls with a UK team member.

Young people more involved

At the end of the trial we aim to provide evidence that Mind of my own has enabled the voice of children and young people to be heard and their views acted upon.

Kia ora is a traditional Maori greeting

National plant

New Zealand


How social workers use MOMO: A video tutorial from Havering

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It’s no secret that social workers use MOMO in Havering Children’s Services. They are one of the most successful organisations using MOMO. In fact, in the last 8 months alone they have received over 290 statements from children and young people.

We spoke with Aloisia Masundire, a social worker in Havering. She tells us how she uses MOMO with children and young people to help empower them to be more involved in their care planning.

MOMO arrives in Scotland (and it’s GIRFEC ready)

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Map of ScotlandPerth & Kinross Children’s Services have just become the first Scottish service to join MOMO. They will be using MOMO with their children and young people to help them express their views and to support their GIRFEC led approach to service provision.

MOMO supports every aspect of GIRFEC. The two combine brilliantly. But before we get into explaining how, we should probably, for non-Scottish folk, answer this question first…

What is GIRFEC?

GIRFEC stands for ‘Getting It Right For Every Child‘ and is the Scottish approach to supporting the wellbeing of its children and young people.

When children and families need support it tries to make sure that services offer the right help, in the right way and at the right time. At the heart of the approach is a commitment to putting the rights and wellbeing of children and young people at the heart of the services they receive.

Here’s how MOMO supports the GIRFEC approach, by turning its principles into everyday actions.

The child-focused principle

GIRFEC is child-focused. It ensures the child or young person – and their family – is at the centre of decision-making and the support they receive.

MOMO supports this principle by helping children structure and communicate their views, wishes and feelings during decision making events and situations. It propels those views, expressed in each child’s own words, into the centre of the decision-making process. When workers use MOMO they can be more confident that they are focusing enough on the child’s views.

The wellbeing principle

GIRFEC is based on an understanding of the wellbeing of a child. It looks at their overall wellbeing – how safe, healthy, achieving, nurtured, active, respected, responsible and included they are – so that the right support can be offered at the right time.

MOMO supports this by helping each child express what they feel best supports their wellbeing, in the words that make sense to them. Its app-based scenarios do this across a whole range of areas from emotional health to physical health to their education. It even helps children consider and express what they’d like to change about the support they are getting.

Early action principle

GIRFEC is based on tackling needs early. It aims to ensure a child’s needs are identified as soon as possible, so as to avoid bigger concerns or problems developing later on.

Once a child has a MOMO One account they can express their needs and, in particular, any problems, anytime they need to. That’s 24/7. It gives them a way to raise issues and ask for help before problems get worse. When workers use MOMO during needs assessments they get a better insight into how life is like for each child.

Joined up working principle

GIRFEC requires joined-up working. It is about children, young people, parents, and the services they need working together in a coordinated way to meet their specific needs and improve their wellbeing.

MOMO supports this by delivering the child’s views, verbatim, to their workers. It increases the flow of information from the child to the worker, creating a written record that can be shared as needed. This in turn enables smoother coordination of their support.

For all children principle

GIRFEC is for all children and young people because it is impossible to predict if or when they might need extra support.

MOMO supports this by being non-dependent on a child having a particular status or social care label. It has both specific and universal elements and is accessible via phone, tablet or laptop. This means it can be used by all children who have capacity to manage their own account.


For children and young people

Using the GIRFEC principles and MOMO together means that children and young people will:

  • Better understand what is happening and why
  • Have been listened to more carefully and that their wishes will have been better understood
  • Feel more involved in discussions and decisions that affect them
  • Experience a more straightforward and co-ordinated response from the people working with them

For workers

When workers use MOMO and GIRFEC together it:

  • Makes it easier to understand each child’s unique needs and put them at the centre of their work – because of the way MOMO captures each child’s views in their own words.
  • Brings a clear and structured process to face to face meetings between child and worker, while also giving the child a tool they can use when the worker isn’t there
  • Gives them deeper and more insight generating information about the child’s problems and difficulties, so they can identify needs earlier and assess them more accurately
  • Gives them more insights into the particular things that support a child’s wellbeing, as expressed by them, and the conditions or support required to help them reach their full potential

If you work in Scotland

Try MOMO out. Have a go on the demo yourself as if you were a teenager, or ask some of your young people to try the real version. Then use it to guide your conversation together.

If you’d like a hand with this let us know here.

Do you know what MOMO One and Worker Accounts can now do for you?

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MOMO began as a self-advocacy app for children in care.

But it’s grown and changed.

Young people and workers have been using it in different ways to what we expected.

This is great because it means its fitting into young people’s lives and your social work practice in ways that suit you and them best.

We’ve watched you and your young people being smart and creative about how you use MOMO. We’ve watched you co-use it side by side, across the room and solo. We’ve learnt and understood how it works best for you when you’re together and when you’re not.

Your actions have guided MOMO’s development.

Social work practice tool

MOMO is now a social work practice tool, aswell as still being a self-advocacy app for young people.

It’s being used to make it easier for children to express their views in lots of different situations. Here’s how workers are using it to evidence those views.

  • Before Child Protection Conferences – to help children talk about things that are difficult and to gather the child’s views pre-conference
  • During assessments, visits and before child in need reviews – to help children manage worker visits and create a stronger record of the child’s wishes and feelings throughout their journey
  • When children want to share good news – anytime that they want to let their worker know they did well at something, or when they have found something helpful to their lives

Of course, MOMO’s still being used for looked after reviews, PEPs, and foster care reviews aswell as to ask for a change or to raise a problem. It can now do these and much more.

Worker Accounts

Workers are also using special Worker Accounts anytime a child is too young for their own account or it suits the child or situation better to not sign them up to their own account.

Worker accounts are being particularly well used with younger children, particularly those who are not looked after.

Have you got your worker account yet? (demo available if your organisation isn’t yet using MOMO)

And have you checked out all the different ways MOMO can help you and your young people? Have a look at this…

A New Year and a new way for children and workers to MOMO

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Picture of worker and children in Havering using MOMO Express

A Havering worker and young child using MOMO Express


We hope you had a happy New Year and are ready for 2017!

There’s some exciting changes to MOMO products and the website. Things look a little different but the changes are designed to make MOMO apps easier for you to use and get help with.

The original MOMO app is now ‘MOMO One’

You probably already know this but just in case, the original MOMO app is now called MOMO One.

Worker Accounts are now ‘MOMO for Workers’

If you work for an organisation that has joined MOMO you can now sign up and log into your own MOMO for Workers account at This will give you access to MOMO One and MOMO Express (if applicable)  to use with your children and young people.

Bookmark on your computer and on your tablet or phone (add it to the home screen).

If you try to log in to your worker account through MOMO One it will guide you to MOMO for Workers.

When you’re logged in to MOMO for Workers you will be given the option to create profiles for children you work with who may not be able or want to have their own MOMO One account. When you see that child you can use their profile to start a co-use session of MOMO One or MOMO Express.

In summary: 
– access your worker account through MOMO for Workers in your browser at
– it gives you access to using One and Express (if applicable)
– children and young people can still access their MOMO One young people accounts on the android, iOS or web apps.

Talking about MOMO Express…

MOMO Express is live

Our new app for young people with a learning disability and younger children is live. For now, its a web app only which means you use it in your web browser.

Twelve local authorities have already signed up and eight of them are now live on Express:
– Havering
– Southern Trust
– Buckinghamshire
– Torbay
– Devon
– Sunderland
– Wolverhampton
– Bournemouth

If you’re in one of these areas then use Express to gather the views of any of your younger children or those with learning disabilities. Download your free guide to using MOMO Express here.

You can access MOMO Express through your MOMO for Workers account.