sixteen25 Launch UK’s First Self-Advocacy App for Children in and Leaving Care in Aid of National Care Leavers Week

MOMO self advocacy app LAUNCHHere’s MOMO’s official launch press release.


Mind Of My Own (MOMO) is a new self-advocacy app for young people in and leaving care, launched in aid of National Care Leavers Week 2013, at the Access All Areas Conference held in central London on Tuesday 28 October 2013.

Supports Self-advocacy for Young People

MOMO is available on smartphones and online for free, and is designed to promote self-advocacy for young people, enabling them to be in control and at forefront of their care. A cross-sector team of advocates, young people and digital designers have created the app, led by young people’s social enterprise sixteen25 and funded through the Nominet Trust Digital Edge Programme. Over a six month design period the team worked alongside 14 young testers in Bexley and Surrey to help produce an app which allows their voices and those of the rest of 91,000 looked after children in the UK to be heard and influence the services they receive.

Helps Advocacy and Social Care Services

As advocacy services and social care budgets become increasingly limited, time is reduced and access to services is often difficult. MOMO enables young people to express their views, wishes and feelings to their care team in a structured format, helping increase service effectiveness and give the young user a sense of control over a situation and their wider care plan.

Guided by a series of questions and prompts, young people using the app can prepare for a review, get something changed or build a complaint through a well presented format enabled by the app. The app increases young people’s participation in reviews and improves their engagement with care staff. It makes it easier for hard to reach groups to access advocacy services and helps all services for young people to deliver improved outputs and better outcomes.


MOMO is an ambitious way to improve young people’s involvement and access to services, and their ability to self-advocate. Tuesday’s launch also marks the start of a process towards more accepted and widespread use of digital technology in the social care sector.


Yvonne Anderson, Director, sixteen25, says “With widespread cuts to advocacy and social care budgets it’s never been more important to provide children and young people who are looked after or leaving care with resources they can easily use to engage with services. The MOMO app enables young people to have their say in an accessible, simple and effective way.“

Annika Small, CEO of Nominet Trust, says, ‘It is so important for young people to have a voice in their own care and treatment. MOMO challenges the balance of power between young people and professionals, using digital technology to increase young people’s agency and engagement. Nominet Trust is delighted to support MOMO as an outstanding example of the potential of digital technology to widen access and deepen engagement by traditionally hard-to-reach groups.’

For more information, visit:


Press Contacts

Joe Roberson, Project Lead

07834 364 205

Annabelle Davis, Project Lead

07506 726 880


Full Press Pack

Notes to Editor

About sixteen25

sixteen25 is a Community Interest Company set up in 2010 to develop innovative solutions to meeting the health and social care needs of vulnerable young people. Our aim is to transform their experience of being a young person so they become confident, empowered, and less service dependent, adults.

We want to bridge the gap between current practice in providing support to young people and their increasing use of digital technology to express their views. This involves challenging the balance of power between young people and professionals and revolutionising the way that they are involved in their own care and treatment.

About Nominet Trust

Nominet Trust is the UK’s leading Tech for Good funder. The Trust believes in harnessing the power of digital technology to improve lives and communities.

A UK registered charity, Nominet Trust brings together, invests in and supports people committed to using digital technology to create social and economic value.

Nominet Trust has invested in hundreds of projects since its inception, providing business support as well as financial investment, seeking to connect projects to prospective partners who can help increase their reach and impact.

Nominet Trust was founded in 2008 by Nominet, the not-for-profit organisation responsible for the smooth and secure running of the .uk internet infrastructure. Nominet has a strong public purpose and the Trust is one example of its commitment to creating a safer, accessible and diverse internet.